Smart Soap Lesson from a Cognac Connoisseur

You may have been duped into thinking everyone is a price shopper. That bargains rule. You might have to rethink that belief when you learn how much one Cognac Connoisseur paid for a single shot of the world’s best. Price IS more elastic than you imagine. There are as many “best of” buyers as there are “bargain hunters”. Maybe you should change who you are talking too?