The Best Selling Soap Color
Are you selling the best color soap?
My daughter loves red lollipops.
They are cherry I think.
Green are my favorite.
As I write this my mouth is watering just thinking of that sweet lime taste.
When she was young, the doctor would always offer a bowl
of mixed lollipops at the end of her visit. And she would always choose red. This never failed to clear up any tears that had formed from the medicine delivered.
Red was her favorite lollipop “color”.
(or was it the taste she associated with the color red)
It matters not.
Two soap color lessons that do matter.
- What is the best selling soap color?
Pink?
Beige?
White?
Blue?
Green?
It’s an incomplete question. For our purposes there
is no “one” best selling soap color for everyone.
It depends greatly on WHO your customer is.
Decorative soap people? The fancier and more colorful the better.
Skin Sensitive people? Any color other than natural might scare them.
No dyes or colorants for these folks please.
Kids? Bright, vibrant neon colors will bring out their best,
“Mommy, mommy can we get this one? It’s so pretty”.
So then the better question becomes:
“What color of soap do the customers I want to sell to prefer?”
The top sales and marketing advice will always address the very specific,
“WHO are you selling to?”
Lesson number 2.
Everyone associates color with something else.
My daughter thought red = cherry flavor.
I always hate when I see a bowl of candy, pick the red one, and it turns out to be watermelon flavor.
For some red = cinnamon taste or smell.
The lesson which helps you sell more soap is try to match your soap colors with the smells people expect.
In my new ebook, “101 Ways to Sell More Soap” you’ll find many more useful tips on how the color of your soap can both help and hurt sales.
Unlike the doctor, I don’t try to sugar-coat your sales and marketing medicine. I just tell it like it is. Based on my 25 years of experience.
You’ll do with it what you will.
But I guarantee you’ll sell more soap if you use the information.
Sell more soap or I’ll happily give you a refund.
In my humble, but accurate opinion, this book might just be the most profitable investment you’ll ever make in your soap business.