The Guinness World Record for ‘most expensive shot of cognac’
came back in 2016 when a single shot of Croizet Cognac ‘Cuvée Leonie’ 1858
sold for $8,665 at the InterContinental Hong Kong.  

More recently, in 2018 Ranjeeta Dutt McGroarty,
founder/director of Trinity Natural Gas,
broke that record (unofficially) when he ordered
the Rome de Bellegarde cognac and paid $14,158
for a single shot at the Hyde Kensington in London.  

Would you pay $25 for one shot?  

How about $50 or $100 dollars?  

$1000 dollars?  

Me neither.  

But we are NOT our customers.    

There is a perception among makers of things (like soap)
or sellers of service (anything) that we might be charging too much.  

“Oh, they’ll never pay that much.”  

“They’ll think I’m “out of my mind” or “ripping them off”.  

But we are NOT our customers.  

And there are customers who will pay more.

Expect to pay more.

Are happy to pay more.  

Why?

• Prestige: None of my friends has soap this cool.
• Assumption of quality: If it costs more it must be better.
• Convenience: The fortunes made by Amazon Prime’s fast shipping.
• Story: Among the wealthy, a good story to tell is worth its weight in gold.

Imagine being able to claim you bought the most expensive (fill in the blank) in the world.

How your friends at the country club or luncheon will
gape with envy and bow before your boldness.  

Don’t sell yourself (or your soap) short.

Price is a very elastic thing.  

Some will insist on getting a bargain and proudly tell that story
to their other broke or penny-pinching friends. That will make them
feel like a hero, someone special.  

Others will boast that they paid some outrageously high price
to impress their other rich friends. That will make them feel
like a hero, someone special.  

Raise your prices.

Talk (sell) to a different class of people.    

At least TRY having ONE outrageously priced soap backed
by a reason WHY. (exotic oils, rare goats milk, prize inside).  

I do this with my rebatch soap.  

Instead of being strapped for cash, I turns scraps into cash.  

Old soap shavings, end cuts, failed batches. They get chopped, shaved, and shoved into the crock pot to be melted down, re-colored and re-scented.  

I could charge less because they were essentially waste recovered.
Trash. Garbage.  

Or, I can choose to charge MORE because there is NO RECIPE to recreate
that exact color or scent.  

I choose to label them as “SPECIAL ________” and charge 50% more
because they are one-of-a-kind and cannot be recreated or reordered.  

How could you create a $25, $50 or $100 bar of soap?  

Even if you never sold a single bar, it might be a good word-of-mouth
or publicity tactic that will bring you attention, get people talking.  Give them a great story to share.  

Curiosity (why is that so much? I gotta try it and see.) is one of the strongest selling techniques known to man.  

What will you do?  

Raise your prices?   Try it and see.
I think you’ll agree.  

If you’d like more ideas on pricing, strategy. positioning I have a few limited consulting/coaching slots open now, but by the time you reply they might be gone . Shoot me an email request at roberts@sellmoresoap.com  

Share the joy!

Robert Schwarztrauber

P.S. There are 101 Ways to Sell More Soap outlined in my Special Report

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