“I think I’m going to cry, ” she said. “Hand me a Kleenex”.

Maybe it’s just me, but I don’t think leaving food cooking too long in the Crock-Pot is cause for tears.

Did you see what I just did there?

Certain items become so commonplace, ubiquitous,
(I like to slip a big word in now and again to keep everyone thinking, including me!) that it becomes normal to call an item by its brand name rather than the proper noun.

Facial Tissues – Kleenex

Slow Cooker – Crock Pot

Hot Tub – Jacuzzi

Personal Watercraft – Jet Ski

Would you even guess that Bubble Wrap is not just something to pack with and pop, but it is a registered, trademarked name by Sealed Air Corporation?

Why is this relevant to soap sales and our cash flow?

Because consumers go into the store and buy a bar of “soap”
thinking it’s soap. Even though most manufactured “soaps”
are merely cheap synthetic chemical detergents in bar form.

Consumers are unaware of the difference because its been around so long now and everyone just calls it soap; even though the Feds say it’s not.

But we know better. And its our “job” as soap makers and sellers to communicate that to consumers for their benefit (and ours).

In the early 1900’s, the demand for soap was so great that
it became easier, faster, cheaper to manufacture it from chemicals instead of the old-fashioned way, using lye and natural oils.

Giant corporations like Proctor & Gamble cranked out bars of “soap” by the billions. Now everyone thinks that’s soap. And then they made liquid “soaps” like bodywash. But their real boss is not the consumer and their needs. It’s corporate stockholders. And they couldn’t care less what’s in that “soap” as long as it sells profitably. And so you and I must suffer
the chemical affects of dry skin, itchy skin, rashes, etc.

That’s a dirty trick!

We need to let consumers know there is an alternative. A better choice for their skin. Real, all-natural soap.

For example, and please, feel free to share these stories with your customers to keep them buying more, and with new prospects to help them learn the truth, but more importantly, to have healthier, better feeling skin. Just don’t copy, ie. rip-off my emails word for word. That has a name too, a legal one, plagiarism. A big no-no.

Ok. The example. After using my very first bar of real, all natural soap, I noticed my skin did not feel dry and itchy. I stopped using body wash immediately.

“Ask me how to save $6.99 on every bar of soap you buy!”

Wait. How is that possible?

Simple.

I, you, they will no longer need to buy lotion to apply immediately after showering to combat the “itchies” that modern synthetic chemical “soap” detergents give us. We instantly save $6.99. We no longer need lotion!

Oh, suddenly that bar of all-natural soap that was called “too expensive” now costs less than that giant, plastic bottle of environmentally unfriendly bodywash. Because you don’t need that big unfriendly plastic bottle of skin lotion either.

Educating consumers on the benefits of all-natural real soap is one of the easiest way to sell them. Because it doesn’t feel like selling. You’re just telling a story.

Consumer Education is just one of 101 Ways to Sell More Soap that are covered in my “Special Report:101 Ways to Sell More Soap”.

It’s available to you now at http://SellMoreSoap.com

In my humble opinion, it might just be the best investment you ever make for the success of your soap business.

If you haven’t gotten your copy, go have a look at SellMoreSoap.com You”ll know it makes sense.

Sincerely,

Robert Schwarztrauber

P.S. You’ll also see how to get a convenient educational booklet called: “Essential Guide to Choosing The Proper Soap Oils for You” which you can hand out or share with your prospects to help them choose you for all their soap making needs.

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